After 45 years of being in business, Universal Diamonds has just launched something we've never offered before: a comprehensive online store featuring our curated collection. This isn't just another jewelry website—it's your direct access to the same carefully curated collection and expertise that has made us Atlanta's most trusted diamond jeweler, now available wherever you are. 

For decades, purchasing our exceptional pieces required a visit to our showroom or a phone consultation. While we'll always treasure those personal interactions, we recognize that your busy life sometimes calls for the convenience of browsing and purchasing our collection from your home, office, or anywhere inspiration strikes.

Why our online collection stands apart from typical jewelry websites? 

When you visit our new online store, you'll immediately notice something different. These aren't mass-produced pieces sitting in warehouses waiting to be picked, packed, and shipped. Every item you see represents our selective approach to sourcing and creating jewelry that we're genuinely proud to offer. 

We don't stock ten of the exact same piece because we believe in offering something special. Every piece in our online store has passed our rigorous standards for craftsmanship and beauty. The workmanship you see reflects the highest level of quality, designed for women who appreciate lasting value. 

The tennis bracelet you're considering, the diamond earrings that caught your eye, the engagement ring you're thinking about—each piece has been hand-selected and evaluated by our team. When you purchase from us, you're not buying something everyone else will be wearing. You're investing in craftsmanship and timeless design meant to last a lifetime and be passed down through generations. These are pieces meant to be treasured, not just worn. 

The personal touch remains unchanged. 

Launching an online store doesn't mean abandoning the personal service that defines Universal Diamonds. When you place an order, you're not dealing with a call center or faceless warehouse operation. You're working with the same team that has served Atlanta families for over four decades. 

Each piece you select online is here in our Buckhead location. When you place an order, a member of our team personally ensures that your piece is exactly right before it's carefully packaged and sent to you.  We'll reach out to you personally to confirm your order and make sure everything meets our standards—and yours. This isn't just about security; it's about maintaining the high level of service you expect from Universal Diamonds, whether you're shopping in our showroom or from the comfort of your own living room. 

When you shop with us online, you benefit from the same relationships and sourcing standards that have guided us for 45 years. We're not a brokerage service offering whatever happens to be available. We invest in inventory we believe in, pieces that represent our commitment to quality and timeless elegance. 

Browse our curated collection and see how we're bringing the same quality and care you expect from Universal Diamonds directly to your fingertips.